Monday, February 1, 2016

Creating Content, by any means necessary

As a staffer, I had the opportunity to work with some pretty amazing people. I shot with half a dozen cinematographers who won Academy Awards. The still shooters were some of the best in the world. As a content creator, there are times when lavish budgets are not available. Worse yet there are times when the production budget is less than what a large agency spends on cheese platters. Now, at this point, you can whine and complain or you can just figure it out. Recently I invested in a canon EOS 70D camera. Two of the shooters I've worked with are Canon Explorers of Light. That means they are ambassadors for the brand and are leaders in their field. I figured if canon was good enough for them, it was good enough for me. So I bought decent equipment from Hunt's camera near where I live. I bought the gear in the store so I could hold it in my hand. This is the equivalent of buying a bike in a bike shop so you can try it before you buy it. There are numerous articles on the web which state there are no bad cameras today, there are just crappy photographers. That's true. Just like there are no bad bicycles today, just not so good cyclists. A DP I worked with said, "it's not about the camera, it's about the lighting first, the lens second, the camera third." Amen to that. My canon EOS 70D has earned its keep. I used it to shoot a scout for a shoot I was a CD on, a casting session, a few newspaper stories, and a couple of events. It's a great camera. Here are some shots. I know I have a lot to learn and I'm not putting any A-listers out of work. But if it's a question of does the content get made or not, the canon EOS 70D is the tool that allows me to say, "oh yes, I create content, by any means necessary."

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